Poly Kroma 2024

Poly-Kroma consists of three separate exhibitions that showcase the achievements of Cal Poly Pomona's Art Department students in the areas of Visual Communication Design and Fine Art, with over 200 attendees. The three segments that make up Poly-Kroma are: the Industry Portfolio Showcase, which is an exhibition featuring the senior Visual Communication Design majors' works; and the 2D3D+ Juried Student Art Show, which is a yearly exhibition of artworks created by Art Department students, and Motion day, a new event started by the students who have expressed more interest in motion.

Results

I managed and designed alongside a team of 10 (Giselle Guevara, Kajun Leong, Anastasiya Brailko, Khai Nguyen, Jade Campos, Jennifer Avila, Hope Chu, Arik Gubenko, Keycee Rangel, and Karina Roldan) to conceptualize and finalize branding and logos through 18 deliverables used to advertise the event within the college, and social media. In 8 months, we produced visually appealing materials that effectively communicated key information and engaged our target audience of students, friends and family, faculty, alumni, and industry professionals.

Preliminary Poly-Kroma Poster Designs

Final Poly Kroma Poster and 2D3D+ Poster. This poster was chosen as a combination between two strong themes presented by students: a correlation of organic lines and gradient circles.

Facebook banners for 2D3D+, Family and Friends Day, Industry Day, Motion Festival, and Poly-Kroma.

Poly Kroma Cal Poly Pomona Library Digital Display (Designed by Anastasiya Brailko).

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